When Diesel decided to break from tradition this SS26 season, it wasn't just a tweak—it was a statement. Under Glenn Martens, the label traded in the conventional runway for something wildly participatory: a city-wide "Egg Hunt" that turned Milan into both stage and spectator. Models were placed inside translucent, oval vitrives — "eggs" — scattered across sites, from churches to bars. The collection was no longer confined to insiders; in Martens' words, this was "Diesel for
