The CEO/ founder of Ny Allure is Nyesha A. George, a young woman from Beaufort, South Carolina, and a graduate of Clark Atlanta University. Although she was born in South Carolina, she spent most of her life residing in Atlanta, Georgia, where her passion for fashion grew. Growing up, Nyesha attended model rehearsals with her mother; from then on, she knew fashion was her soulmate. She dreamed of being a fashion designer and began sketching and watching fashion shows. As the years went by, Nyesha continued cultivating her passion for fashion. Although being a designer is still in her plans, she has found a different focus. Thus her styling journey began with the creation and launch of Ny Allure. The name Ny Allure derives from the first two letters of her first and middle name (Allure). "My love for fashion will always remain, but it changes from time to time; my love is for styling right now, and I'll return to designing."